Health Comunication   Strategy Comunication   Digital Comunication   Organizational development   Case History 



Amplifon

HBR Italia

Ambu

A.Di.PSO

BioRad

GLS

Web marketing project, optimization of search engine ranking of the website www.hbritalia.it and management + Adwords Optimization.

BRIEFING
  • To increase reprints online sales
  • To increase web site traffic

AREAS OF INTERVENTION

1. List/database
2. Distributions optimization newsstands
3. Subscription managementand renewals
4. Direct mailing
5. Alliances
6. Web optimization
7. Web marketing


RESULTS
  • The comparison with the performance of HBR on the sale of "Economy" periodicals (- 20%) showed a significantly better performance (+ 2%)
  • The channel “subscriptions“ registered an increase of 42% compared to 2007
  • The combined management of the two channels (ISSUE AND SUBSCRIPTION) registered a positive balance of more than 700 copies / month, equivalent to an increase of the "paid circulation" estimated at around 28%


IMAGES


       
SHARE ON:   Condividi su Linkedin Condividi su Facebook Condividi su Twitter Condividi su Google Plus