Health Comunication   Strategy Comunication   Digital Comunication   Organizational development   Case History 



Amplifon

HBR Italia

Ambu

A.Di.PSO

BioRad

GLS

Develop, in line with the new communication strategy, educational and informational materials addressing doctor and patient.

BRIEFING

Communication objectives
  • Educate / inform ENT doctors on the validity and usefulness of hearing aids
  • Educate / inform patients about the importance of “taylormade” solutions and an effective management of the "adaptation phase"
  • Present Amplifon as the partner of choice for both the physician and the patient/client
  • To provide a full "endorsement" and the highest "awareness" of products and services on the target of ENT doctors
Business Objectives
  • Increase prospects arising from the target physician and, therefore, the sales of hearing aids
  • Increase physicians’ retention rate
  • Strengthen patients’ retention rate

RESULTS

  • promotional materials produced were highly appreciated by both the sales force and physicians and acousticians
  • tutti i materiali realizzati hanno avuto un’ampia divulgazione in linea con gli obiettivi prefissati
  • grazie ai materiali realizzati amplifon e’ riuscita a raggiungere un target del 90% dei medici


Click here to download brochure made for Amplifon
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