Our mission   Our Value Proposition   Clients   Testimonials 


Vision, creativity, innovation, tradition, meticulousness, dedication
and passion are the values that motivate us every day and for each customer
who decides to rely on Brandnew

Founded in 2004 in Italy by Letizia Affinito, after more than 15 years of experience in marketing management and communication, stands out in the Italian landscape, for its innovative business model characterized by a dedicated team that expands to include more than 40 national and international professionals and partners selected according to the real needs of each customer.

The dedicated team consists of: strategic marketing communications manager, web strategist, online / offline media relations manager, event manager, graphic designer, web designers, medical affairs manager that crossfunctionally develop and manage projects.

We offer, therefore, a new way of doing marketing communications and work alongside our clients to create new or improved brands. Hence the name "Brandnew" from the english adjective "brand-new" which, in a figurative sense, means" new, still unknown, innovative, renovated, attracted by novelty."



We are strongly and specifically oriented to the creation of value for the recipients of our projects and, therefore, for our customers.

We have the resources, skills and expertise that companies need and the agility of a small consulting company. Creativity and innovation are the basis of our analysis and implementation methodologies.

Our ambition is to become a point of reference in Italy for a few leading companies that stand to adopt a strategic approach to innovation and focused on the achievement of value and results.

Our work is focused on four areas:
  • Health Media e Entertainment
  • Sports and Wellness
  • Wellness and Tourism
  • Energy
  • Environment
  • Pharmacies

Our clients include:
  • Pharmaceutical / biotechnology / biomedical
  • Manufacturers of consumer goods
  • Companies operating in the field of sport e Wellness Healthcare organizations (hospitals, laboratories, ASL, etc ...)
  • Scientific societies and patients associations
  • Arts and cultural organizations
  • Media (magazines, newspapers, television, radio, etc ...)
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